Customer Satisfaction
In our topic,
Customer satisfaction, it is made clear that it is measures how products or
services supplied by a company meet or surpass a customer’s expectation.
During the
discussion, I realized that customer satisfaction is important because it provides
business owners with a metric that they can use to manage and improve their
businesses.
It is also an
indicator of what consumer will repurchase with intentions. Since they were
satisfied with the products and services, they will pledge loyalty to it.
I came across an
articles stating that an Accenture global customer satisfaction report (2008)
found that price is not the main reason for customer churn; it is actually due
to the overall poor quality of customer service. By measuring and tracking
customer satisfaction business owners can put new processes in place to
increase the overall quality of customer service.
Satisfaction
plays a significant role in how much revenue a customer generates for your
business
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